AAKASH.STUDIOCHICAGO, US

One Percent Club

A LIFESTYLE BRAND, ITS WEBSITE AND ITS PAID IOS APP

LIFESTYLE / BRAND + APPACTIVE

The project

One Percent Club is a paid iOS app for daily discipline. Seven disciplines read back as one register on the 24H tab, over that day's photograph: wake, first hour off the phone, movement, focus, reading, diet, reflection. A day takes about a minute to log. Proof burns the mark into the photograph under one of nineteen overlays, and the year is 365 dots on the loading screen.

A discipline-tracking iOS app and the brand around it, made by one person from identity through App Store submission. The product's job is to witness, not to police. Live on the App Store as of September 2026.

Client
One Percent Club
Year
2026
Role
Founder — brand and product
Services
Name, Identity, iOS app, Website, Content system
Status
Active
one-percent-club.app ↗

Mobile

The ( OPC ) lockup centred on black, a cobalt field rising from the bottom edge.
A cobalt bar chart curving up from day one to day 365, reading 37.78 times.
The 24H tab: seven numbered rows, each with its reading and a cobalt dot, over a photograph of the day.
The ( OPC ) lockup over three hundred and sixty-five dots in a field, 233 of them cobalt, one white, and the rest grey.
Eight hours ten minutes asleep, drawn as a stack of cobalt discs, with a tick ruler under it.
Nineteen minutes left on a one-hour block, with fourteen apps set aside.
A session picker set to strength, upper body, forty-five minutes, over a steps ruler.
A gym at night in black and white with the ( OPC ) mark burned across it, and a filter picker below.
A clock at forty-seven minutes counting up against a goal, with the last four sittings listed under it.
Ten pages logged against a book at 184 of 320, with a cobalt block above the progress bar.
Meals counted, the day declared clean, and forty-eight ounces of water on a cobalt bar.
A day rated eight out of ten on a cobalt slider, with a written entry under it and a slot for the day's photograph.

Branding

A handset turning in a dark room under a skylight, the ( OPC ) mark lit on its screen.
A single beam through haze throwing ( OPC ) on the floor of a black room, the brackets in cobalt.

Web

onepercentclub.app on a desktop: the ( OPC ) lockup across the width of the page, the promise set under it, the year field as a panel on the right, and a ticker along the foot.

The system

The app runs on 47 components over one token source. The website shares its palette, and a check in CI rejects any colour or spacing value that is off the system.

The One Percent Club website's token source beside the lint-tokens gate failing on a raw hex colour and a 13px margin that is off the spacing ladder.

The style guide

The brand lives in one Figma file: foundations, components, the tile library and every post. Its rules fit on the cover. Geist SemiBold and Geist Mono Medium, and no third face. One white. One cobalt element per tile. A Swiss grid of 12 by 10, with a 40px margin, on every tile.

The cover of the One Percent Club brand file: the ( OPC ) mark with cobalt brackets, an index of the file's pages, and a column headed THE LAW listing the type, colour and grid rules.
The brand file's editorial components: the ( OPC ) mark at three sizes, a spec strip, a 365-dot year field, compounding cobalt bars, markers, a pill, an image plate with its scrim, and the 12 by 10 tile grid.

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